Social media platforms have become indispensable marketplaces. If you are a photographer or videographer, you can sell your skills on Instagram. If you are a dancer, you will be better served on TikTok. If you are a B2B marketer looking to generate leads and close sales, LinkedIn is the social media platform of choice.
You have to know your way around LinkedIn if you must get the most out of it. Hidden behind the rarely updated user interface is a treasure trove of prospecting opportunities that most users have no clue exist, ones that require a particular set of LinkedIn tips to unlock.
In this article, we will exhaustively discuss 5 LinkedIn tips you should be armed with to maximize the platform.
Top 5 LinkedIn Tips
In the more than 19 years that LinkedIn has been around, countless optimization tips have popped up. In this section, however, we will be going a bit deeper to discuss 5 uncommon but effective LinkedIn tips that have the potential to generate leads and boost sales.
The tips are as follows:
- Add the right Keywords.
If you are wondering why this made it to number out of all the LinkedIn tips, here it is:
Through the keywords in your posts, summary, experience, skills, and other places, the LinkedIn algorithm learns more about you. It then takes whatever it has learned to help you have the best experience on the platform. This can be anything from promoting the right connections for you to displaying your posts to the right users.
When it comes to effectively incorporating the right keywords into your LinkedIn profile, there are two ways to go about it:
- Find the keywords you want to be ranked for. If you are a B2B marketer, for example, you would want to rank for terms like “B2B”, “marketer”, and “prospects”, to mention only a few.
- Optimize your profile using the selected keywords so that people searching for them in your niche will easily find your profile. The following are places you incorporate keywords on your profile:
- Headline (this is the most important place).
- Search like an expert.
Conducting searches on LinkedIn is one of the most important features of the platform if you know how to use it.
Here are a few hacks to get you started on searching like a pro:
Utilize quotation marks (“”). You can find an exact phrase on LinkedIn by putting quotation marks around your words. For example, “London Digital Marketer.”
Use “AND” and “OR”. If you are looking for profiles that feature two or more terms, type “AND” (in all capital letters) before each term after the first term. For instance, “B2B Marketer AND Founder.”
On the other hand, if you are looking for LinkedIn profiles that have any of two or more terms, you should type “OR” (in capital letters) before each term after the first one. For example, “Founder OR Co-founder OR CEO.”
Apply Parentheses or “()”. This allows you to add multiple modifiers like “OR” and “AND”, in your search. An example includes “Founder AND (CEO OR CTO).”
“NOT”. If you are looking to exclude any term from your search, simply type “NOT” in all capital letters before the term(s). Examples include “Founder NOT Co-founder.”
As a bonus, you can use Spylead to scrape the emails of your LinkedIn search results.
- Interact with EVERYTHING.
With more than a dozen LinkedIn tips flying around, not many people know this hack.
LinkedIn wants to see you interacting on the platform. If you get a connection request, LinkedIn wants to see you engage, it doesn’t matter whether you accept or decline. If a B2B marketer uses InMail credits to send you a message, LinkedIn prefers if you answer, irrespective of what your answer might be.
Post regularly and engage with EVERY comment, message, job request, or connection invite. The more you engage the community on LinkedIn, the more LinkedIn boosts your profile, and the more you reach more users and get more profile visits.
Don’t take our word for it, try this hack consistently for a month and watch your profile performance go up.
- Ask for Recommendations.
LinkedIn has a feature that allows users to write recommendations for specific skills. Every once in a while, a LinkedIn user who loves working with you might randomly write you a recommendation. But this doesn’t happen very often, which is why you should request recommendations. This is one of the easiest LinkedIn tips.
Start by scrolling down to the Recommendations section on your profile and click on “Ask for a recommendation.”
From here, you can select a connection and state your working relationship with that user. Immediately, they will receive a notification asking them to write you a recommendation.
You can (should) add a short note too. You can even ask them in your note if you could use their recommendation in other places as it can come in handy as your website testimonial or even a referral for new clients.
Recommendations on LinkedIn are important because it gives users viewing your status a quick, clear sense of which of your skills are tried and trusted.
- Optimize your cover image.
When it comes to LinkedIn tips, the emphasis is often only placed on the profile image for good reason. It’s maybe the first and often the only thing users see when they are looking you up. Other users see your headshot when you publish a post and like or comment on the platform. But the cover image, which is the next best thing, is just as important.
Due to its size and position, your cover image is usually the first thing users notice when they visit your profile page. Take advantage of this incredible piece of real estate. At the very least, upload something that represents what you do. If you want to take things further, upload an image that shows both what you do and a CTA (call to action).
There are lots of prospects on LinkedIn but they won’t become leads and ultimately sales if you don’t put in the work. While these LinkedIn tips will get your B2B marketing structure started, it doesn’t stop here.
Check out our blog post where we discussed the best LinkedIn generations tips for 2022.