The new modern era of search, or why modern businesses need to combine SEO and GEO?

Why should businesses use the GEO "formula" in their strategies, and what are its features?

Modern LLMs (Large Language Models) are designed with digital technology in such a way that they automatically "pull in" machine learning algorithms at the moment they generate responses to those queries that Internet users "launch" into the network. And of course, SEO Service plays a significant role here. It helps identify those keywords and phrases that must be published on the brand’s website so that online robot algorithms find and "show" them to people when they search for something on Google search.

Moreover, the LLM web technology, which operates based on an AI model, involves strict information processing that allows for automatically generating the clearest, most structured, concise, accurate, and intuitively understandable answers. Also, the GEO "formula" differs from SEO efforts in the following important features that are important to know:

1. Optimization. GEO solutions allow optimizing visual, textual, and other format content "in a new way". The essence is simple — this content is directly aimed at getting into the response snippets of LLM models.
2. The appearance of GEO (how the system works in practice). Every user can see GEO in such "electronic" technologies as AIO (generative Google search results), voice assistant responses (including mobile assistants), as well as in AI online chatbot responses (including ChatGPT and others).
3. Goals. The online robot can faster and more "accurately" ensure the visibility of business content in certain response snippets that come from AI systems.
4. New content development. To "secure" their positions in Google search and periodically raise them, brands need to switch to GEO content (at least partially). This concerns content development, considering depth, structure, relevance, as well as the use of backlinks, titles, and other important information for potential buyers.

Businesses should apply this digitalization method not only to become the best but also to overcome various "stagnation" barriers. For example, with competent SEO, it is possible to determine performance indicators such as rankings, organic traffic, and CTR metrics. With GEO solutions, there is the opportunity to measure visibility indicators through tools such as AI Overviews, mentions in AI systems, and so on.

What is the difference between GEO-specific content and SEO-optimized content?

Modern brands cannot abandon either SEO tools or the GEO "formula". Both technologies function excellently and perform all their tasks perfectly. The key is to clearly understand that modern businesses need to use both types of content, because they truly and truly have important features that contribute to growth and success.

For example, optimization for GEO efforts is needed so that people can additionally receive answers and important information not through "traditional" search but through AI systems. On the one hand, this increases the number of zero-clicks. But on the other hand, people get a full answer immediately, without going to the website.

Currently, online robot algorithms work in such a way that if content does not get into the AI systems' response, a modern brand or company cannot get the high visibility it desires. And this means that much less of the target audience will see the brand in the Internet space (in the TOP-10 Google search results). This can negatively affect the brand’s status, image, recognition, and reputation.

To prevent this from happening, attention must be paid to the LLM model. By using GEO optimization and combining it with SEO efforts, there is every chance to draw attention to one’s business, improve trust and customer loyalty to the company, and become better in both the literal and figurative sense. Online search robots will also "appreciate" this step, since algorithms regularly operate and "detect", "approve" content.