Linkedin
Dec 13, 2023
Franck Galliod

Linkedin Membership Types: Premium VS Sales Navigator VS Free [2022 Guide]

We compare the costs, benefits and requirements of every type of LinkedIn membership so that you can choose the one that's right for you.

Linkedin Membership Types: Premium VS Sales Navigator VS Free [2022 Guide]

LinkedIn account types are classified into basic free accounts, LinkedIn Premium accounts, and Sales Navigator accounts. The essential toolbox available to all LinkedIn users is included with the free account. Users can interact with coworkers and customers, make and request recommendations, search for and see profiles, get InMail messages, and sign up for weekly alerts on up to three saved searches.

This is frequently sufficient for individual users, but for organizations that aim to use LinkedIn for marketing and sales, it's worth subscribing to one of the paid accounts. The choice is often between LinkedIn Premium and Sales Navigator. This article will look at the different Linkedin account types to help users decide which one is right for them. Let's take a look at the many types of LinkedIn accounts right now.

Linkedin account types: Various Linkedin Premium Plans

There are eight levels of LinkedIn membership:

  1. Free LinkedIn Account 
  2. $29/month for Linkedin Premium Career.
  3. $59/month for Linkedin Premium Business
  4. LinkedIn Sales Navigator Core costs $99 per month.
  5. LinkedIn Sales Navigator Advanced costs $149 per month.
  6. $1600/year for LinkedIn Sales Navigator Advanced Plus
  7. $170/month for LinkedIn Recruiter Lite
  8. $835/month for LinkedIn Recruiter

1. Free Linkedin Account

You can develop your Linkedin profile, extend your networks by sending connection requests, search for LinkedIn profiles via search filters, and search for Organizations using a free LinkedIn account. You may also utilize the free search engine's boolean search to create a focused lead list.

However, on LinkedIn, these free accounts have restrictions. Such as a search restriction of 1000 results and a monthly limit on the number of searches you can perform.

Perform a search on LinkedIn

Your Linkedin activity determines your monthly search limit. This is referred to as Linkedin's Commercial Use Limit. 

The following LinkedIn premium plans can remove these restrictions.

2. Linkedin Premium Career

Linkedin Premium Career will help you find work faster. According to Linkedin, prospects with Premium Career are hired twice as quickly. The monthly fee for a LinkedIn Premium Career account is $39.99.

Benefits of Linkedin Premium Career

Linkedin Premium Career has the following features:

  • Five inmails every month
  • View Everyone Who Has Viewed Your Profile from the previous 90 days
  • Open Profile Access 
  • Insights into jobs and applicants
  • Job Recommendations for the Best Applicant
  • Business Insights
  • Salary information
  • LinkedIn Learning Courses (almost 16,000)
  • Access to all Interview Preparation Tools
LinkedIn premium career homepage

3. Linkedin Premium Business

Linkedin Premium Business is designed for salespeople that want to use the platform to create leads. The monthly fee for a LinkedIn Premium Business account is $59.99.

Benefits of Linkedin Premium Business?

LinkedIn Premium Business claims to help businesses expand on a broader scale by including all of the capabilities found in Linkedin Premium Career plus:

  • 15 monthly InMails
  • Unlimited number of people browsing
LinkedIn premium business homepage

4. Linkedin Sales Navigator Core (Professional)

Linkedin Sales Navigator assists sales representatives in finding, connecting, and building connections with potential buyers. It utilizes Linkedin's network data to obtain all the information required to identify and engage with its leads better. Sales Navigator Core costs $99 per month if paid monthly and $79 per month if paid annually.

Is premium included in the sales navigator?

Yes. Any Linkedin Premium feature is included with every Sales Navigator paid option. 90% of sales and marketing professionals utilize the Sales Navigator Core edition.

What are the core features of Sales Navigator?

Here are the key features of Linkedin Sales Navigator.

  • Unrestricted People and Company Searches
  • 50 inbox credits each month
  • View up to 2500 outcomes (VS 1000 with Premium)
  • Filters for advanced searches
  • Creating Lead and Account Lists
  • Lead and account activity notifications
  • Automation of Lead Generation Using Saved Searches

The Sales Navigator search engine is far more potent than the conventional search engine. Here's a video that shows you how to use Sales Navigator tools to create leads.

Apply filter on LinkedIn Sales Navigator

The only thing Sales Navigator does not allow you to do is to export the leads to a CSV or Excel file. But don't worry; you can access the data using a third-party application like Spylead.

5. Linkedin Sales Navigator Advanced (Team)

Sales Navigator Advanced is an enhanced version of Sales Navigator Core explicitly designed for sales teams. It promotes collaboration among sales team members. Sales Navigator Advanced costs $149 per month and $108.33 per month if paid annually.

Features of Sales Navigator Advanced

The sales Navigator Team has all the capabilities in Sales Navigator Professional Plus.

  • Account list generation via CSV upload
  • Smartlinks
  • Teamlink
Send message on LinkedIn sales navigator

6. Linkedin Sales Navigator Advanced Plus (Enterprise)

Sales Navigator Plus is intended for businesses and includes sophisticated capabilities such as CRM connectivity and real-time contact refresh. Sales Navigator does not publish the price. However, we do know that subscriptions begin at $1600 per year.

What are the features of Sales Navigator Advanced Plus?

Sales Navigator Advanced Plus includes all of the capabilities found in Sales Navigator Core and Advanced Plus:

  • Teamlink Extend allows you to discover if your prospects are related to anyone in your organization (not just your sales teammates)
  • CRM synchronization to remove leads already in your CRM from Sales Navigator searches
  • Use Real-Time Contact Updates to notify your prospects of changing jobs or firms.
  • Advanced Campaigner Manager for Linkedin Ads
Sales navigator advanced plus features

7. Linkedin Recruiter Lite

LinkedIn Recruiter Lite is designed for recruiters and hiring managers who want to source candidates on LinkedIn. The pricing of Linkedin Recruiter Lite is $170 per month or $1,680 per year.

Features of Linkedin Recruiter Lite?

Linkedin Recruiter Lite has the following features:

  • 30 monthly inmail credits
  • Advance search filters to find candidates 
  • Uses CRM to manage candidate pipeline
  • Recommendation of Candidates
  • Automation of sourcing through saved searches
  • Inmails and job post analytics can be created and collected directly from the platform.
Apply filtere with LinkedIn recruiter Lite

8. Linkedin Recruiter

Linkedin Recruiter is an enhanced version of Recruiter Lite that includes additional search filters and better integrations with Applicant Tracking Systems (ATS). Linkedin Recruiter Lite costs $835 per month or $8,999 per year.

Features of Linkedin Recruiter

LinkedIn Recruiter includes all of the features included in Recruiter Lite Plus:

  • Monthly credits for 100-150 emails
  • Bulk email distribution
  • Additional search parameters (like Open To Work)
  • Team collaboration features
  • Integration with standard ATS systems
LinkedIn recruiter features

Linkedin account types: Comparison of LinkedIn Premium Plans

This section compares LinkedIn premium plans:

  • Linkedin Premium VS Linkedin Sales Navigator
  • Linkedin Premium Business VS Basic
  • Linkedin Premium Career VS Basic
  • Linkedin Sales Navigator Core VS Sales Navigator Advanced
  • Linkedin Sales Navigator VS Recruiter Lite

1. Linkedin Premium VS Linkedin Sales Navigator

If your goal is to create leads, Sales Navigator provides far better value for money than Linkedin Premium Business. 

It offers significantly more search filters to identify leads and provide more Inmails. If you are a sales rep, an SD, or a founder, there is no doubt: you should get a Linkedin Sales Navigator rather than Linkedin Premium Business.

2. Linkedin Sales Navigator Core VS Sales Navigator Advanced

Sales Navigator Advanced can be a game changer if you employ the CSV upload feature. Not so much if you don't. Here's a demonstration of the functionality so you can see if it's beneficial to you.

Smartlinks and Teamlinks are fantastic "good to have" features in Sales Navigator. Smart Links enables the creation of Sales presentations that aggregate files and websites, as well as the easy sharing and tracking of your prospects' interactions with this content. Teamlink enables sales teams to receive warm introductions to prospects from their coworkers.

3. Linkedin Premium Business VS Basic

Linkedin Premium Business is not worth the money, especially if you intend to use it for lead generation. Sales Navigator also includes Linkedin Premium Business. So you can get both tools for an extra $40.

Instead of contrasting LinkedIn Premium Business with your free account, contrast Sales Navigator with a basic account.

LinkedIn premium vs basic

4. Linkedin Premium Career VS Basic

If you are looking for work, Linkedin Premium Career is more valuable than a regular LinkedIn account. Premium Career's resources could be highly beneficial in your job search.

Especially:

  • Job Recommendations for the Best Applicant
  • Business Insights
  • Salary information
  • LinkedIn Learning Courses (almost 16,000)
  • Access to all Interview Preparation Tools.

5. Linkedin Sales Navigator VS Recruiter Lite

For less money, Linkedin Sales Navigator can accomplish nearly the same thing as Linkedin Recruiter. If you simply want access to advanced search criteria and the LinkedIn database, choose Sales Navigator over Recruiter Lite.

Sales Navigator appeals to recruiting firms since they can use it to discover applicants and clients. If you're also interested in the ATS and job posting services, a global recruiting solution like Linkedin Recruiter would be a better fit.

Conclusion

Choosing the best Linkedin account type depends on how you want to use LinkedIn. LinkedIn Premium and Sales Navigator are both excellent offerings for LinkedIn business users.

Using LinkedIn as a general social networking and research tool, Premium Business will provide you with more insights and reach than the free account.

However, if you want to utilize LinkedIn as a lead generation platform fully, Sales Navigator provides the most possibilities and value for money. Sales Navigator has significantly superior search, organizational, and monitoring tools than Premium and is well worth the extra £10 per month.

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About me

I'm Franck, 26yo Web developer & Growth hacker! I'm used to try many products acquiring enough knowledge to rank them from the best, to the worst. I spend too much time, (and money), trying to find which one was the best for my use case. Now, with Spylead, I rank the product for you : save you time, money, and effort.