How to Get Business Leads with TikTok Marketing

1. Understand the TikTok Audience

Before diving in, understand who you’re talking to. TikTok’s user base is now more diverse than ever — over 60% of users are 25 or older, and business decision-makers are spending serious time on the app.

That means your next client might be scrolling TikTok during lunch, not LinkedIn. Tailor your content accordingly — authentic, short-form, and engaging and this will help you get more followers easily.

2. Optimize Your Profile for Conversions

Your TikTok bio is your landing page. Use it wisely:

• Profile photo: Use your brand logo or a professional headshot.
  
  
• Bio: Keep it clear and benefit-driven. Example: “We help local businesses get more customers with social ads 🚀.”
  
  
• Link: Add a clickable link using tools like Linktree or your own GoHighLevel landing page to capture leads directly from your profile.
  
  

💡 Pro tip: Offer a lead magnet like a free guide or consultation to increase click-throughs.

3. Create Content That Attracts, Not Just Entertains

Forget hard selling — TikTok users love authenticity. Share helpful, snackable insights that position you as the go-to expert. Examples:

• “3 ways to get more clients using TikTok ads.”
  
  
• “How we turned 1000 views into 5 paying customers.”
  
  
• “Don’t waste money on ads until you do this!”
  
  

Keep videos under 30 seconds, use captions, and include a subtle call-to-action (CTA) like “Click the link in bio to learn more.”

4. Use TikTok Ads to Supercharge Reach

TikTok Ads Manager offers several formats perfect for lead generation:

• In-Feed Ads: Appear in users’ For You feed, blending with organic content.
  
  
• Lead Generation Ads: Let users submit contact details without leaving TikTok.
  
  
• Spark Ads: Boost your own organic videos or those from influencers.
  
  

Target by demographics, interests, and behavior — and always test multiple creatives to find what clicks.

5. Leverage the Power of UGC (User-Generated Content)

People trust people, not brands. Encourage your customers or influencers to share genuine experiences using your product or service.

For example, if you’re a fitness coach, have clients record 10-second clips of their progress or reactions. Repurpose that content into ads or feature it on your own feed — it’s authentic social proof that drives conversions.

6. Engage Consistently

TikTok rewards engagement. Reply to comments, duet other creators, and jump on relevant trends — but always tie it back to your brand message.

The more people interact with your videos, the more visibility you’ll gain — and the more chances you’ll have to drive them to your lead funnel.

7. Funnel Traffic into a CRM or Email Sequence

Once you start getting clicks, don’t waste those leads. Connect TikTok directly to your CRM or lead management system — GoHighLevel, for example, lets you automatically:

• Capture form submissions
  
  
• Trigger follow-up emails and texts
  
  
• Book consultations automatically - get some GHL lead gen pros to set it up- try here
  
  

This turns TikTok traffic into real leads and paying clients — hands-free.

8. Track, Test, and Tweak

Success on TikTok isn’t luck — it’s data. Use TikTok’s analytics to track:

• Views and engagement
  
  
• Profile visits and link clicks
  
  
• Conversions from your lead form
  
  

Identify what content drives results and double down. Kill what doesn’t.

9. Collaborate with Influencers in Your Niche

Partnering with micro-influencers (10k–100k followers) can fast-track trust and exposure. Their audiences are engaged, and a single short-form collab can bring a flood of targeted traffic to your offer.

Always ensure the influencer’s followers match your buyer persona, and provide them with clear CTAs.

10. Stay Authentic — It’s What Wins on TikTok

The platform is built on raw, relatable content. You don’t need fancy cameras or corporate polish — just authenticity and consistency.

Share your story, your process, your results. TikTok users can spot fakes instantly, so focus on building relationships, not just running ads.

Final Thoughts

TikTok isn’t just a platform for viral fame — it’s a lead-generation goldmine. With the right strategy, consistent posting, and smart use of tools like GoHighLevel for automation, you can turn casual scrollers into loyal clients.

Start small, experiment with your content, and watch as your follower count and leads grow together.